People love to rate things, and we like to read comments about what others have said about things too! I admit I use Tripadvisor. I'm respectful with my feedback and like to read what others have said about places I'm about to spend my hard earned money. I will also admit that I read the comments on Facebook about products that appear in the sponsored spots! Some of them are entertaining! And yes, I have purchased a product because of all the raves reviews!
I know many of you are concerned about all these rating platforms and options available to clients, don't be. Rating sites and variations of them are here to stay, and they will evolve. What I would suggest you do, though, is take a proactive role in managing your digital reputation rather than shy away from it.