Mental ill-health is one of the most pressing health challenges facing Australians today. As a financial adviser, you have an opportunity to help your clients take proactive steps to protect both their mental wellbeing and financial security.
At AIA Australia, we protect the lives and livelihoods of over 3.1 million Australians and their families. Through our work, we see firsthand the devastating impact that chronic illness – and particularly mental ill-health – has on individuals and communities.
With mental health claims on the rise, now is the time to act.
The growing mental health crisis
Our latest life insurance claims data paints a sobering picture:
- Mental health claims have increased from ~15% of all claims in 2014 to ~23% by the end of 2024.
- Between 2023 and 2024, we saw a 99% increase in total mental health claims payments.
- As of May 2025, 28% of our Total and Permanent Disability (TPD) claims were related to mental health conditions.
These life insurance figures highlight the urgent need for greater awareness and support across the community.
Start the conversation today
Encourage your clients to review their current policies and consider how it supports their mental wellbeing. By doing so, you’re helping them prepare for life’s uncertainties – and standing with them in the fight against mental ill-health.
Encourage your clients to review their current policies and consider how it supports their mental wellbeing. By doing so, you’re helping them prepare for life’s uncertainties – and standing with them in the fight against mental ill-health.
AIA Health August offer
Help your clients get comprehensive health cover while supporting an important cause.
For the month of August 2025, we’re offering new AIA Health clients 4 weeks free PLUS 2 weeks donated to the Black Dog Institute, when they take out an eligible hospital or combined hospital & extras policy. View full T&Cs.
Make a successful health insurance referral and you’ll receive a referral fee of 20% on the first year’s premium (plus GST), paid to your licensee once your client's policy becomes financial.
Refer your client today via the ‘Health Portal’ which is located on the AIA Adviser Portal.