AIA Vitality

If you’re looking to grow your business by improving client lapse rates, AIA Vitality is for you. Hear from other advisers about how it works for them.

AIA Vitality is a health and wellbeing program that helps clients improve their health, and rewards them for it. You’ll benefit too – our results show that AIA Vitality can reduce client lapse rates by up to 30%. 

Grow Your Business

AIA Vitality works with you to keep your clients positively engaged, which is key to moving your business forward. The program provides your clients with the support and encouragement they need to keep moving and lead healthier and happier lives. And happy clients are more likely to stay loyal clients.

Positioning AIA Vitality In Your Business

We’ve created all the tools and collateral you need to have health and wellbeing conversations with your client, recommend AIA Vitality in the SOA, get your client going on the program and keep them actively engaged. It is called the AIA Vitality Handbook, follow the links below to access publicly available content or contact your CDM directly.  

How it works

Find out more

AIA Vitality is available with eligible products issued by AIA Australia. Participation in the AIA Vitality program is subject to the AIA Vitality Terms and Conditions. Rules relating to premium discounts and cashbacks where the life insured is an AIA Vitality Member are mentioned in the relevant PDS and in the Premium Adjustment Rules located at For the most up-to-date information and to view the AIA Vitality Terms and Conditions see Partner terms and conditions may also apply.