AIA is helping people when they’re well, unwell or recovering
AIA Embrace is our holistic wellbeing ecosystem – built to help you live a
Healthier, Longer, Better Life.
Support for every stage of your health journey, from everyday health tools to expert guidance and personalised support.
AIA Embrace connects you to programs and partnerships that make living well simpler and more accessible.
Timely and affordable online access to a network of skilled pyschologists
Early Support
Pre-claim support to help manage illness at the earliest stage
Womens Health Hub
Maintaining wellness in menopause, reproductive and holistic health
Ending Loneliness
Learn about the true impacts of being lonely
Australian Menopause Society
Leading experts in women’s health challenges
Coaching Programs
Pain,mind and cancer coaching programs to manage symptons and stress
The benefits of AIA Embrace
As an AIA customer, you get access to a range of benefits designed to support your unique journey with access to health tools and expert guidance — whether you’re well, unwell, or recovering.
Healthier
behaviours
314,000+ health & wellbeing checks & assessments
Timely
support
Supports at the right stage of your health journey
Cancer
support
70% of participants likely to return to work
Occupational
rehab
6500 people supported
Return to
work
>90% of people who received Early Support
Statistics shown are based on 2024 AIA data.
Liana’s cancer story
“I got a cancer coach through AIA.
You don’t expect that…”
Diagnosed with stage 4 cancer in her 20s after experiencing severe pain and headaches. Liana’s unwavering self-advocacy, family and AIA income protection and trauma cover helped her back to health - embracing life with gratitude, one day at a time.
AIA Embrace is available to customers through their eligible AIA insurance policy — including via Super fund partners, Corporate plan partners, AIA Priority Protection, or AIA Health insurance — access to services may differ between insurance policies. Confirmation of your access can be made by contacting your fund, employer, financial adviser, claims manager or by contacting AIA’s Wellbeing Team directly on AU.RehabAdministrators@aia.com