Start 2018 with a bang with more client referrals | AIA Adviser News

Simple is the best strategy. Educate, train and motivate them to. Here are a couple of tips to help you do just that.

• Ask for referrals – all the time. When you have a happy client, it’s the perfect time to ask them to become an advocate for your business based on their experience. Always assume your clients would be happy to refer you. If they feel uncomfortable doing so, of course don’t pressure them, but don’t be afraid to ask why. It’s a great opportunity to get some feedback, and change a no into a yes.

• Remind your clients what problems you can solve. Don’t be afraid to remind your clients what problems or issues you can solve. This enables your advocates when they are catching up with friends, family and work colleagues to identify potential new clients. Always remember if you’ve helped your clients, they are more than likely to want to help you. You can remind your clients via your newsletters, websites, social media, or even a short message on the back of your business card.

• Make it simple and easy. Ensure posts on your social media accounts can be easily shared, and include social media links in your newsletters and websites, so your clients can share with just one click.  Post the answers to "What do I do?" and "Why me?" in downloadable PDF's on your website to assist your clients in writing their referrals. Share that link through all your communication channels.

• Say thank you often. Don’t forget to always tell your clients how much you appreciate their referrals, and how it will benefit your business, and ultimately the service you can provide them.

[1] https://www.finder.com.au/press-release-new-years-resolution-statistics-2015-2016