How video (Vlogging) can help you promote your business

What you can Vlog about is endless, but here are just a few suggestions:

• Topical political, business, social and other issues that may be relevant to your clients, however if doing this for maximum impact ensure you talk about these within a time frame that aligns with the issue.
• You - remember Vlogs are a great way for your clients to get to know you, so use your Vlog as an opportunity to share something about yourself.
• Ask your clients - there are great tools such as Survey Monkey which allow you to easily and cheaply develop surveys, so you can ask your clients what they want you to talk about. Also if you allow viewers of your video to post comments and/or questions, you can use these as ideas for future videos.

Tip: As an adviser there are many compliance issues that you need to be mindful of. Try as much as possible to talk about high level concepts, rather than actual strategy and products. It’s also recommended that you include a general advice disclaimer on all your Vlogs. 

While it’s not necessarily important on how often you make a new Vlog, what is important is consistency – so make a schedule (e.g. weekly, fortnightly or monthly) stick to it, and make sure you are posting content that your clients want to watch. 

Gone are the days where you need to pay an agency $25k for a polished video (well – you still can, but seriously why would you?) Not only are professional cameras more affordable – but the software to edit and distribute is much cheaper.

If you’re just starting out you can even just use your smart phone or camera on your laptop, before you make any investment in new technology. As a rule of thumb aim to make and share about 25 videos before you decide if you want to make a further investment. 

[1] https://marketinginsidergroup.com/content-marketing/blogging-vlogging-works-brand/
[2] https://www.hubspot.com/marketing-statistics?_ga=2.83857238.1149122182.1506913761-1683976210.1506913761
[3] https://www.minimatters.com/youtube-best-video-length/