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  • How video (Vlogging) can help you promote your business

    19 March 2019


    When people talk about promoting their business via Social Media, many are referring to Twitter, Facebook, LinkedIn or Instagram, but did you know creating videos, also known as Vlogs, is a great way to help boost the visibility, and credibility of your business?

    So why Vlogs?

    Generally people prefer a passive cognitive experience[1] - that is they may be more likely to watch a video about how your business can help them, rather than read about it. In fact using Vlogs to help sell products can increase purchases by 144%, and almost 50% of internet users look for videos related to a product or service before visiting a store.[2]

    Vlogs are also the perfect way for your audience to get to know you. They allow you to show your personality, which can help you boost your credibility and client trust, and can be shared on multiple channels, expanding your reach, from YouTube, Facebook, Twitter, LinkedIn, Instagram, and click through to your website. 

    vlogging
    What type of things can I Vlog about?

    What you can Vlog about is endless, but here are just a few suggestions:

    • Topical political, business, social and other issues that may be relevant to your clients, however if doing this for maximum impact ensure you talk about these within a time frame that aligns with the issue.
    • You - remember Vlogs are a great way for your clients to get to know you, so use your Vlog as an opportunity to share something about yourself.
    • Ask your clients - there are great tools such as Survey Monkey which allow you to easily and cheaply develop surveys, so you can ask your clients what they want you to talk about. Also if you allow viewers of your video to post comments and/or questions, you can use these as ideas for future videos.


    Tip:
    As an adviser there are many compliance issues that you need to be mindful of. Try as much as possible to talk about high level concepts, rather than actual strategy and products. It’s also recommended that you include a general advice disclaimer on all your Vlogs. 

    How long should a Vlog be?

    YouTube statistics have shown that the top 10 most popular YouTube videos ranged from 42 seconds, to 9 minutes, with an average of 4 minutes[3], so basically to hold your clients attention, the shorter the better.

    How often should I Vlog?

    While it’s not necessarily important on how often you make a new Vlog, what is important is consistency – so make a schedule (e.g. weekly, fortnightly or monthly) stick to it, and make sure you are posting content that your clients want to watch. 

    Isn’t making videos (Vlogs) expensive?

    Gone are the days where you need to pay an agency $25k for a polished video (well – you still can, but seriously why would you?) Not only are professional cameras more affordable – but the software to edit and distribute is much cheaper.

    If you’re just starting out you can even just use your smart phone or camera on your laptop, before you make any investment in new technology. As a rule of thumb aim to make and share about 25 videos before you decide if you want to make a further investment. 

    Where can I find out more?

    XY Adviser is a great place to start, where you can learn more about what technology is available, and what other advisers who are already Vlogging are doing. You can connect with XY Adviser at www.xyadviser.com, as well as join their Facebook group.


    [1] https://marketinginsidergroup.com/content-marketing/blogging-vlogging-works-brand/
    [2] https://www.hubspot.com/marketing-statistics?_ga=2.83857238.1149122182.1506913761-1683976210.1506913761
    [3] https://www.minimatters.com/youtube-best-video-length/


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    Copyright © 2021. AIA Group Limited and its subsidiaries or affiliates. All rights reserved. Priority Protection and Priority Protection for Platform Investors products are issued by AIA Australia Limited (ABN 79 004 837 861, AFSL 230043). AIA Vitality, a personalised, science-backed program that supports members every day to make healthier choices, is available with eligible products issued by AIA Australia. AIA Health with AIA Vitality is issued by AIA Health Insurance Pty Ltd ABN 32 611 323 034, a registered private health insurer governed by the Private Health Insurance Act 2207, Private Health Insurance Rules 2007 and the AIA Health Insurance Pty Ltd Fund Rules. The information on this website is current as at 14 January 2021 and may be subject to change. It is general information only and is not intended in any way to be financial, legal, tax, health, medical, nutritional or other advice. You should consider your own personal circumstances and needs and view the relevant product documents, fact sheets, fund rules and terms and conditions before making a decision to acquire such products. If necessary you should obtain professional advice from a financial, tax, medical or health professional. Unless expressly stated, any views or expressions of opinion (including any video content) do not represent the opinion of AIA.
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