It started with the walking. “It sounds silly, but I loved the different badges, the rewards and the vouchers you get within Vitality,” says Nick. “I’ve got a good job; it’s not like I need a $5 voucher - I give them to my daughters. But it motivates me to compete against myself. It’s a great incentive. I just think the whole set-up has been really well thought through.”
Nick’s daily walks progressed from 100 metres a day to 5,000 steps a day. Then 10,000, then 15,000. He started doing more and more. He kept looking for new ways to increase his minutes and get his heart rate up - all things that he knew AIA Vitality would reward him for. He joined a boxing gym. Then he joined Fitness First, because it was subsidised through his AIA membership. “I’m moving, mate,” says Nick. “I’m just moving.”
Next came his diet. “I realised it was just a ‘calories in, calories out’ kind of thing,” he says. What he loved most was that even when he wasn’t showing any movement on the scales, he’d still be rewarded through Vitality.
“I think a lot of people who go on a diet fall off the wagon because they don’t see the changes,” he continues. “AIA Vitality helped get me through those plateauing weeks, or the weeks I wasn’t showing, because I’d still get rewarded. I’d still get those badges or the vouchers. It was just the challenge, I wanted to win that challenge.”
Where once upon a time he might have consumed five large cappuccinos a day and “massive amounts of carbs”, Nick’s diet changed in line with his new health goals. Bircher muesli for breakfast, sashimi for lunch and fish and veggies for dinner became the order of the day. “It’s just sensational,” he says. “AIA Vitality really helped me with reducing that food intake.”