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  • Life Insurance industry to play an important role in improving health and wellness

    20 October 2017


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    18 May 2022

    Dame Valerie Adams: The Importance of Mental Preparation

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    11 May 2022

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    04 May 2022

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    29 April 2022

    How The Movies Affect Your Health


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    28 April 2022

    Is there a connection between mental and physical health?


    Experts believe that there is a fundamental connection between mental health and physical health. Various mental conditions result in physical manifestations in multiple forms and can impact the quality of life on a daily basis.

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    AIA Vitality prime example of programs that incentivise healthy choices

    Melbourne, 20 October 2017 – AIA Australia, one of the largest life insurers in Australia, today announced its support of the Parliamentary Friends of Insurance Group, which held its first event in Canberra on Wednesday night. The evening was hosted by the Financial Services Council (FSC) together with MLC Life Insurance and AIA Australia.

    The Parliamentary Friends of Insurance Group was founded to enable politicians to engage with insurers to build awareness and understanding of the importance of insurance to the community and the economy. At the launch event, fitness data for three federal politicians – Senator Deborah O’Neill, Senator Dean Smith and Ms Terri Butler MP – was released to demonstrate how wearables and wellness programs can improve the health of Australians.

    AIA Australia will be working with the Parliamentary Friends of Insurance Group to help build awareness and understanding of how insurers can improve the health of their policy holders. Its AIA Vitality program is a prime example of insurance industry health and wellness programs designed to incentivise and reward customers for physical activity and positive health behaviours. 

    Damien Mu, CEO of AIA Australia and New Zealand, said: “Australians’ engagement with their life insurance has been low. By integrating a wellness program that assists customers to know about their health, improve their health and reward them for making healthy choices, we can change the dynamic of engagement with life insurance. We can encourage, empower and support Australians to achieve their health aspirations.”

    “Since we launched AIA Vitality three years ago, we have experienced phenomenal results with benefits for our customers. It is encouraging to see that other insurers are having similar success with their programs. An increased focus by the entire insurance industry on implementing wellbeing programs to help people on their health journey and also create real value for customers will go a long way to helping them be well, get well and protect their future.”

    The Friends of Insurance launch event featured the experience of Deborah O’Neill and Terri Butler, who used the AIA Vitality program, and Dean Smith who used the MLC On Track program, to measure their fitness, sleep and travel – each wore a fitness tracker for four weeks to monitor their step count, hours of sleep, heart rate and calories burned.

    Mu said: “The financial services industry has a vital role to play in promoting the prevention and early intervention of health-related illnesses affecting Australia. By doing so we can make a real difference that delivers benefits to customers, government and insurers through lower health costs and fewer claims.”

    According to the World Health Organisation, there are four controllable lifestyle behaviours – physical inactivity, poor nutrition, smoking and excess alcohol – which lead to four non-communicable diseases (cancer, diabetes, respiratory and heart diseases), responsible for 90% of the deaths in Australia.

    Mu added: “Integrated health and wellness programs that reward healthy behaviour are a great way to engage people and help them make those healthier choices day to day. We know that these have a compound positive impact on people’s long term health outcomes and to live longer, healthier and happier lives.” 

    For more information, contact:
    Ingrid Nienaber, AIA Australia
    T: +613 9009 4143
    E: Ingrid.Nienaber@aia.com


    About AIA Australia
    AIA Australia Limited is an independent life insurance specialist with over 45 years of experience building real and sustainable partnerships. AIA Australia offers a range of products that protect and enhance the lives of nearly three million Australians and is widely recognised as a market leader in product innovation and development. AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific.

    AIA Australia is one of the country’s largest life insurers by market share and works closely with major financial institutions and corporate partners to provide life insurance solutions for their customers. In addition, AIA Australia is the fastest growing provider of retail life insurance products sold through financial advisers. AIA Australia also works with a network of affinity partners that distribute life insurance products. By having a partnership philosophy at the core of its business, AIA Australia is focused on building genuine relationships and delivering real value to its business partners.

    In March 2014, AIA Australia introduced ‘Vitality’ – the world’s leading scientifically-backed health and wellness program, to the Australian market. AIA Vitality aims to be the catalyst for real change to the positive health outcomes of Australians.

    05 December 2017

    Win for Advisers and Clients as AIA Launches New Campaign to Waive Fees


    AIA Australia, one of Australia’s largest insurers, today announced the ‘Two for Two: The policy and AIA Vitality fees are on us’ campaign: The policy fee for the first two years of new Priority Protection policies will be waived, and (when applicable) the AIA Vitality contribution fee, for the first two AIA Vitality membership years, will also be waived.

    14 November 2017

    AIA Australia names Australia’s healthiest employer employees and workplace


    AIA Australia today announced the winners from its first Healthiest Workplace Survey by AIA Vitality (the “Survey”). The Survey comprehensively gauged the health and wellbeing of individuals from 32 companies around Australia

    20 October 2017

    Life Insurance industry to play an important role in improving health and wellness


    AIA Australia will be working with the Parliamentary Friends of Insurance Group to help build awareness and understanding of how insurers can improve the health of their policy holders.

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    Copyright © 2021. AIA Group Limited and its subsidiaries or affiliates. All rights reserved. Priority Protection and Priority Protection for Platform Investors products are issued by AIA Australia Limited (ABN 79 004 837 861, AFSL 230043). AIA Vitality, a personalised, science-backed program that supports members every day to make healthier choices, is available with eligible products issued by AIA Australia. AIA Health with AIA Vitality is issued by AIA Health Insurance Pty Ltd ABN 32 611 323 034, a registered private health insurer governed by the Private Health Insurance Act 2007, Private Health Insurance Rules 2007 and the AIA Health Insurance Pty Ltd Fund Rules. The information on this website is current as at 1 April 2021 and may be subject to change. It is general information only and is not intended in any way to be financial, legal, tax, health, medical, nutritional or other advice. You should consider your own personal circumstances and needs and view the relevant product documents, fact sheets, fund rules and terms and conditions before making a decision to acquire such products. If necessary you should obtain professional advice from a financial, tax, medical or health professional. Unless expressly stated, any views or expressions of opinion (including any video content) do not represent the opinion of AIA.
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