AIA Australia Launches Innovative AIA Vitality Tools For Advisers

AIA Australia has developed a series of new AIA Vitality collateral to help advisers broaden their conversations and hence improve their engagement with clients. The various tools, documents and videos are specifically designed to assist during each step of the advice process: They make it easier to integrate health, wellbeing and information about AIA Vitality and how the program can facilitate leading a healthier life into client conversations.

Vitality was launched in Australia in 2014 and can add to long-term sustainable changes in participants’ lives. It is proven to help grow advisers’ businesses, by increasing client referrals and strengthening the engagement clients have with their life insurance on a daily basis. AIA and advisers are experiencing 50% improvement in lapse rates on life insurance policies when Vitality is attached.

Integrating health and wellbeing into their value proposition can be an opportunity for advisers to build and maintain deeper relationships with their clients. The new collateral aims to support advisers with their health and wellbeing proposition to clients and their ongoing service and engagement needs.

Advisers can find the materials via the AIA Business Growth Hub or CDM’s and via YouTube. More information can be found in the Business Growth Hub Resource Library.

# # #

Contact: Ingrid Nienaber
AIA Australia
+613 9009 4143
Ingrid.Nienaber@aia.com

About AIA Australia        

AIA Australia Limited is an independent life insurance specialist with over 40 years of experience building real and sustainable partnerships. AIA Australia offers a range of products that protect and enhance the lives of nearly three million Australians and is widely recognised as a market leader in product innovation and development.

AIA Australia is the country’s largest group life insurer by market share and works closely with major financial institutions and corporate partners to provide life insurance solutions for their customers. In addition, AIA Australia is the fastest growing provider of retail life insurance products sold through financial advisers. AIA Australia also works with a network of affinity partners that distribute life insurance products. By having a partnership philosophy at the core of its business, AIA Australia is focused on building genuine relationships and delivering real value to its business partners.

In March 2014, AIA Australia introduced ‘Vitality’ – the world’s leading scientifically-backed health and wellness program, to the Australian market. AIA Vitality aims to be the catalyst for real change to the positive health outcomes of Australians.