AIA Centre unveiled as Collingwood's iconic training facility

9 March 2022 dot 5 mins read
Melbourne, 9 March 2022. Leading life, health and wellbeing insurer AIA Australia has announced a significant expansion of its partnership with the Collingwood Football Club, which will see the club's iconic headquarters become the AIA Centre.
This announcement is a key milestone in the partnership shared between AIA and Collingwood.
In 2020, AIA Australia was announced as the co-major sponsor of the Collingwood AFLW team. The new announcement will now see AIA Australia become a Platinum Partner and have designation as 'whole of club' Official Health, Life & Wellbeing Partner of Collingwood.
The new four-year deal will see AIA Australia hold the exclusive naming rights to the club's world class training and administrative base in the heart of Melbourne.
The decision for AIA Australia to expand its strategic partnership with Collingwood originates from the insurer's view that it has a responsibility to partner with its customers, and the Australian community more broadly, to empower them to make lasting, healthy choices that will see them thrive.
CEO and Managing Director of AIA Australia Damien Mu said the announcement of the AIA Centre was a new chapter in its journey to champion Australia to be the healthiest and best protected nation in the world.
"This extension of our relationship with Collingwood through the launch of the AIA Centre is a very exciting partnership – one that we know will continue to drive positive health and wellbeing outcomes for the club, its fans and the broader community," said Mr Mu.
"The Collingwood training facilities have been an iconic sporting landmark in Australia for decades, and we're thrilled it will be now known as the AIA Centre. We know that this will be a location of significance, where sporting milestones are achieved, and fans will come together to be inspired and create lasting positive memories.
"The AIA Centre represents an opportunity to create shared value in the community, ultimately helping people live healthier, longer, better lives," said Mr Mu.
The AIA Centre is in the process of a $15 million redevelopment which will see the location transform into a multidisciplinary hub for sports performance, development, and medical and sports research through Collingwood Football Club's partnership with Monash University. The four-phased project is now into the second phase and is due for completion in 2023.
Collingwood CEO Mark Anderson echoed the sentiment and said that the partnership was set up for success due to AIA Australia's commitment to improving the health of Australians along with Collingwood's passion about the health benefits of sport.
"When Collingwood and AIA Australia partnered in 2020, we saw great potential. Today, we are delighted to see this partnership extend across our whole club and home to our eight teams," Anderson said.
"We greatly value our club's location in the heart of this world leading sport's precinct. The redevelopment of the AIA centre that we have commenced will ensure that we maximise this key strength of our club and will allow us to provide our players the best of facilities and programs. The health and wellbeing of our people is always a priority.
"We have some exciting plans to extend our health and medical services to our members and the general public. In alignment with these plans, it is a great fit for AIA Australia, a leading life, health and wellbeing insurer, to partner with us as the naming rights partner of our home.
"We look forward to sharing what we hope will be a long and successful partnership."
The unveiling of the AIA Centre follows the exciting offer for eligible Collingwood members and fans to join AIA Health and receive up to $900 in credit to put towards their club membership1. AIA Health insurance provides members with certainty for the future while rewarding them for making positive health and wellbeing decisions with AIA Vitality.
Contact:    Ted Mitchell
                   Bastion Amplify
                   0400 104 738

About AIA Australia

AIA Australia is a leading life insurance specialist with 50 years' experience and a commitment to help Australians live healthier, longer, better lives. In 2014 the company launched AIA Vitality, a world leading, science-based health and wellbeing program, to the Australian market. In July 2017, AIA and its partners launched AIA's health insurance business, now known as AIA Health Insurance.
In 2021, CommInsure Life was integrated into AIA Australia. The lives of more than 3.8 million Australians are protected and enhanced through AIA Australia's unique value proposition of life, health and wellbeing. Our vision is to embrace shared value in championing Australia and New Zealand to be the healthiest and best protected nations in the world.
AIA Australia has been recognised with multiple awards, including the Women in Finance Employer of the Year Award (2018, 2019), Super Review's Best Insurer of the Year (2018, 2019), FSC Life Insurance Industry Awards Innovation in Group Life Insurance (2021), Shared Value Awards Corporate Organisation Leading Through Shared Value (2019), Shared Value Awards Organisation of the Year (2020) and Shared Value Project of the Year (2021).
Further information at
AIA Vitality

AIA Australia is passionate about helping people live healthier, longer, better lives, and central to this, is its digital health and wellbeing program, AIA Vitality. AIA Vitality is founded on the concept of behavioural economics. Members are empowered and rewarded for making small lifestyle changes with the aim of decreasing their risk of chronic disease and improving their physical and mental wellbeing. In 2021, AIA Vitality members completed nearly 300,000 health and wellbeing assessments, visited the gym nearly 500,000 times and received over $3 million in Active Benefits Rewards for keeping active.

Available to new members only. Full terms and conditions can be viewed at For more information about the offer, visit:
Copyright © 2022 AIA Australia Limited (ABN 79 004 837 861 AFSL 230043). The information in this article is current at the date of issue and may be subject to change. This is general information only, without taking into account factors like the objectives, financial situation, needs or personal circumstances of any individual and is not intended to be financial, legal, tax, medical, nutritional, health, fitness or other advice.