Designed Together

Better member outcomes don’t come from products alone; they’re built through genuine partnership.

As super funds navigate affordability pressures, sustainability challenges and rising member expectations, Designed Together is a series sharing how AIA works alongside super funds and partners to co‑create solutions that support members’ long‑term wellbeing and retirement outcomes.

Designed Together: Building sustainable insurance

AIA Australia and CSC on product sustainability

CSC partnered with AIA to strengthen the long‑term sustainability of its insurance offer, balancing customer experience, affordability and claims outcomes. By working collaboratively through product sustainability design frameworks, AIA and CSC moved beyond short‑term trade‑offs to design insurance focused on customers’ needs across their full journey. The result is a more sustainable insurance arrangement, supported by strong governance and clear decision‑making, delivering enduring value for CSC customers and the trustee alike.

  • Sustainable insurance is built through partnership, strong governance and long‑term thinking.
  • Looking at customer journeys over time enables better design and clearer decision-making.
  • Collaborative, evidence‑based frameworks support affordability and customer outcomes.

Designed Together: Building healthier retirement outcomes

AIA Australia and CSC on AIA Vitality for Super

CSC partnered with AIA to help customers engage more actively with their health in ways that also strengthen long‑term retirement outcomes. Through AIA Vitality, everyday healthy behaviours are supported and rewarded with regular super contributions, helping customers improve wellbeing today while building stronger retirement balances over time. Early participation insights show strong customer engagement and meaningful financial impact, demonstrating the power of designing health and retirement outcomes together.

  • Healthier everyday behaviours can meaningfully strengthen retirement outcomes when designed intentionally.
  • Outcomes were co‑created through CSC’s customer strategy and AIA Vitality’s framework and insights.
  • Focusing on sustained engagement delivers long‑term wellbeing and financial resilience for customers.

Video coming soon