- Sustainable insurance is built through partnership, strong governance and long‑term thinking.
- Looking at customer journeys over time enables better design and clearer decision-making.
- Collaborative, evidence‑based frameworks support affordability and customer outcomes.
CSC partnered with AIA to strengthen the long‑term sustainability of its insurance offer, balancing customer experience, affordability and claims outcomes. By working collaboratively through product sustainability design frameworks, AIA and CSC moved beyond short‑term trade‑offs to design insurance focused on customers’ needs across their full journey. The result is a more sustainable insurance arrangement, supported by strong governance and clear decision‑making, delivering enduring value for CSC customers and the trustee alike.