Let our people embrace your people

ARTICLE
26 May 2026 dot 2 mins read
For AIA’s superannuation and corporate partners, outcomes go beyond policies. They’re reflected in how well people are supported to maintain their health, identify concerns early, and recover when it matters most. This is what sits at the heart of AIA Embrace.
AIA Embrace is our holistic health and wellbeing ecosystem, combining protection, prevention, early support and recovery - delivered by real health professionals. 
 
At the heart of AIA Embrace is AIA’s dedicated wellbeing team, working directly with members and employees. 

This multidisciplinary team includes cancer and mental health coaches, pain specialists, occupational therapists and rehabilitation experts - wrapping around each person to connect the right support at the right time.  
The AIA Embrace ecosystem is structured across three connected stages of support:
  • When you’re Well — supporting proactive health and everyday wellbeing through AIA-led preventative programs delivered in partnership with employers, including AIA Vitality, health education and dedicated Women’s Health support. 

    Since 2024, AIA Vitality membership has doubled, reaching 280,000 members in 2025. Members have collectively taken 90+ billion steps, and in 2025 completed 1.5 million mental wellbeing activities and 70,000+ preventative health checks, plus recorded significant improvements in blood pressure, cholesterol and BMI
    .
  • When you’re Unwell — providing early intervention when health is disrupted, with targeted coaching and care coordination. With over 10,000 referrals to our Wellbeing team in 2025, AIA saw a 20% increase in cancer coaching referrals, while participants in Mind Coach reported a 72% improvement in psychological symptoms, and Pain Coach participants achieved a 91% improvement in function.

    Our Early support absence management program helps address issues sooner, improving recovery trajectories, reducing time away from work and supporting sustainable participation. 

  • When you’re Recovering — supporting return to health, work and everyday life through rehabilitation, return‑to‑work and reskilling programs. The outcomes are compelling: 86% return‑to‑work rates for AIA Vitality members following rehabilitation (vs 73% for non‑participants), and shorter average mental health claim durations (11 months vs 14 months). 
For employers and funds, AIA Embrace goes beyond transactional cover. It creates earlier touchpoints, deeper engagement and better outcomes — supporting healthier people, more sustainable workplaces and stronger long-term partnerships.
 
Because when it matters most, our people are there to embrace your people.
Hear Liana’s Cancer story

“I got a cancer coach through AIA.  You don’t expect that…”
 
Diagnosed with stage 4 cancer in her 20s after experiencing severe pain and headaches. Liana’s unwavering self-advocacy, family and AIA support helped her back to health - embracing life with gratitude, one day at a time.