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About AIA
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  • Our Journey

    AIA Australia is part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group – with a presence in 18 markets across the Asia-Pacific region. Established in 1919, AIA has been serving millions of people and generations of families all around the Asia-Pacific region for over a century. In 1972, the first Australian office was established in Melbourne on St Kilda Road. Since then we have grown significantly. Today we have offices across the country and our team of committed and passionate people assist more than 3.8 million Australians with their life and health insurance needs. A lot of our success is a testament to our strong partnering philosophy and capability, quality product suite and our emerging proposition of life, health and wellbeing.

    Here’s our story so far.

    1972

    Established the first Australian office in Melbourne
     

    1989

    Expanded our footprint to Perth, followed by Brisbane, Adelaide and Sydney offices.
     

    1996

    AIA Australia launched Priority Life and Priority Protection to the multi-agent and broker market.
     

    1999

    Launched Woman’s SmartCover, a breast cancer product to cater specifically for women. The first in the Australian market.

    2014

    • Became a founding member of the Shared Value Project, the peak body for advancing the adoption of shared value in the Asia Pacific.
    • Launched AIA Vitality, a science-backed wellness program that helps people get healthier by rewarding healthy choices.
    • Launched RESTORE, a voluntary wellness and work readiness programme that looks beyond treatment.
     

    2016

    AIA Australia held the first AIA Vitality 4490 Summit. The event brings together industry stakeholders to discuss ways to collaborate and find innovative solutions to drive better health outcomes.
     

    2017

    Launched a new kind of health insurance that incorporates AIA Vitality.
     

    2018

    Launched Claims on Wheels. An industry-first free service, providing door-to-door support to customers in the face of significant health events.

    2019

    A significant milestone in AIA Australia history as we welcomed our CommInsure colleagues to the AIA family upon the successful execution of the Joint Cooperation Agreement with the Commonwealth Bank of Australia.
     

    2020

    • Launched AIA Health Insurance.
    • Commenced partnerships with North Melbourne, St Kilda, Essendon and Hawthorn Football Clubs.
     

    2021

    • CommInsure Life was integrated into AIA Australia.
    • Introduced the industry leading, sustainable Income Protection Product IP CORE.
    • Sponsored the Wellbeing of Australian Financial Advisers research, a first-of-its-kind study conducted by Dr Adam Fraser and Dr John Molineux.
    • Commenced partnerships with Collingwood AFLW and Freemantle Football Clubs.
    • Released the 5590+ report, which forms the basis of AIA Australia’s health and wellbeing framework.
    • Hosted roundtable event with 16 health experts to discuss the state of health and wellbeing in Australia and global non-communicable disease prevalence.
    • Launched AIA Financial Wellbeing, a new financial advice business.
    • AIA Australia and CancerAid publish leading research which demonstrates that Cancer Patients Likelihood of Returning to Work Improves by 73% After Taking Part in Innovative Digital Coaching Solution Trial.
         

    AIA FINANCIAL WELLBEING

    Launched in December 2021, AIA Financial Wellbeing offers affordable, reliable and straightforward solutions for life and health insurance, superannuation, and wealth advice needs. We consider your life, health and financial goals to help you make confident financial decisions today (big or small) so you can feel confident you’re on the right track.


    AIA Health Insurance

    AIA Health Insurance is our new suite of health insurance products. Launched in March 2020, AIA Health Insurance offers affordable private health insurance options, focused on customer’s unique situations and needs.


    Welcome CommInsure

    In November 2019 we welcomed CommInsure Life into the AIA family, marking the beginning of a 25-year strategic distribution agreement with the Commonwealth Bank of Australia (CBA). This agreement, alongside the support of all our valued corporate partners, financial advisers and affinity partners, will help us deliver on our promise to help millions more Australians live healthier, longer, better lives.

    ONELIFE

    Whether it’s your first foray into fitness or your gruelling third month of marathon training, AIA’s OneLife is your ultimate support team. OneLife gives you the information and guidance you need to move well, think well, eat well and plan well. Your questions answered, inspirational stories and science-backed advice.

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    Copyright © 2021. AIA Group Limited and its subsidiaries or affiliates. All rights reserved. Priority Protection and Priority Protection for Platform Investors products are issued by AIA Australia Limited (ABN 79 004 837 861, AFSL 230043). AIA Vitality, a personalised, science-backed program that supports members every day to make healthier choices, is available with eligible products issued by AIA Australia. AIA Health with AIA Vitality is issued by AIA Health Insurance Pty Ltd ABN 32 611 323 034, a registered private health insurer governed by the Private Health Insurance Act 2007, Private Health Insurance Rules 2007 and the AIA Health Insurance Pty Ltd Fund Rules. The information on this website is current as at 1 April 2021 and may be subject to change. It is general information only and is not intended in any way to be financial, legal, tax, health, medical, nutritional or other advice. You should consider your own personal circumstances and needs and view the relevant product documents, fact sheets, fund rules and terms and conditions before making a decision to acquire such products. If necessary you should obtain professional advice from a financial, tax, medical or health professional. Unless expressly stated, any views or expressions of opinion (including any video content) do not represent the opinion of AIA.
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