31 July 2017
Melbourne, 31 July 2017 – AIA Australia, one of the largest life insurers in Australia*, is proud to announce the launch of myOwn, a new health insurance brand. myOwn is now available to consumers, offering health insurance bundled with the health and wellness program AIA Vitality. myOwn health insurance will be the first in the Australian market that is coupled with the AIA Vitality program.
myOwn is the result of an innovative alliance between AIA Australia; GMHBA, a not-for-profit health fund; and South Africa’s financial services provider Discovery, which aims to help improve the health of Australians. Damien Mu, CEO of AIA Australia & New Zealand, sees myOwn as a new way of providing health insurance: “Most people think health insurance is something used when things go wrong. myOwn sees it differently: we believe that myOwn and AIA Vitality can help consumers get healthier and provide them with more value for money.”
myOwn health insurance offers hospital and extras cover and includes membership of Vitality, a globally successful program, developed by Discovery. Branded in Australia as AIA Vitality, the program incentivises people to make healthy choices. AIA Vitality rewards are linked to actions that aim to improve or maintain good health, such as physical activity, preventive screening and eating a healthy diet. myOwn packages AIA Vitality with its health insurance products so that members who are actively engaged in the program may be eligible for premium discounts and a range of rewards offered by AIA Vitality.
Mu said: “myOwn supports customers to be well, get well, and protect their future. We are proud of the role we play in helping to protect Australians and their families. With myOwn offering health insurance with AIA Vitality, we support people to know their health, improve their health and enjoy the rewards. It is another important step towards our vision to champion Australia to be the healthiest and most protected nation in the world.”
More information about myOwn can be found at www.myown.com.au.
| Contact | |
|---|---|
| Ingrid Nienaber, AIA Australia | |
| T: +613 9009 4143 E: Ingrid.Nienaber@aia.com |
About myOwn
myOwn is a new brand created to bring together health and life insurance with the AIA Vitality wellbeing program to help its members lead healthier lives and get more value for money. Initially, myOwn will launch with an offering consisting of private health insurance and AIA Vitality, with the parties also intending to add life insurance to the bundle later. myOwn is a joint initiative of life insurer AIA Australia, GMHBA, a not for profit health fund, and South African financial services provider Discovery.
About AIA Australia
AIA Australia Limited is an independent life insurance specialist with over 40 years of experience building real and sustainable partnerships. AIA Australia offers a range of products that protect and enhance the lives of nearly three million Australians and is widely recognised as a market leader in product innovation and development. AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific.
AIA Australia is one of the country’s largest life insurers by market share and works closely with major financial institutions and corporate partners to provide life insurance solutions for their customers. In addition, AIA Australia is the fastest growing provider of retail life insurance products sold through financial advisers. AIA Australia also works with a network of affinity partners that distribute life insurance products. By having a partnership philosophy at the core of its business, AIA Australia is focused on building genuine relationships and delivering real value to its business partners.
In March 2014, AIA Australia introduced ‘Vitality’ – the world’s leading scientifically-backed health and wellness program, to the Australian market. AIA Vitality aims to be the catalyst for real change to the positive health outcomes of Australians.
About GMHBA
GMHBA is an Australian not for profit health insurance and care company with more than 80 years’ experience. With a mission to help people master their own health, we have worked with members, partners and local communities for generations to provide health and care solutions.
Through our evolution, we have become more than just a health insurer - now encompassing eye care, dental care and primary care in our growing portfolio. We see a future in delivering holistic health and care programs in proactive ways to encourage members, patients and communities to be healthier together.
GMHBA is Australia’s leading regionally based private health insurance company, covering over 400,000 Australians.
About Discovery
Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment products and wellness markets. Founded in 1992, Discovery is guided by a clear core purpose – to make people healthier and to enhance and protect their lives. Underpinning this core purpose is the belief that through innovation, Discovery can be a powerful market disruptor and a force for social good. To pursue this goal, Discovery employs its Vitality Shared Value Insurance model, which incentivises healthier behaviour for the benefit of clients, insurers and society. With headquarters in Johannesburg, South Africa, Discovery has expanded its operations globally and currently impacts 6.9 million lives in 15 countries and has close to 12,000 employees worldwide.
