Melbourne, 30 August 2023 – Leading life, health and wellbeing insurer AIA Australia has been recognised as the 2023 Life Insurance Company of the Year, for the second year in a row. The Australian and New Zealand Institute of Insurance and Finance (ANZIIF) shared the announcement at the 19th Australian Insurance Industry Awards.
The 19 ANZIIF judges praised AIA’s efforts in customer satisfaction, for supporting its people and the community, and contributing to the professionalism of the life insurance industry.
In 2022, AIA led, and was involved in, a series of activities that looked to serve its members and the broader community. This included partnering with Ending Loneliness Together, the AIA Impact program that matches not-for-profit organisations with AIA leaders, participating in setting up industry body the Council of Australian Life Insurers (CALI) and in the second iteration of the Life Insurance Code of Practice.
The company’s AIA Embrace wellbeing ecosystem - driven by evidence, research, data analytics and behavioural science - was acknowledged as a key differentiator in the market for over a decade. Another highlight included AIA’s Voice of Customer program which collects customer experience perceptions across three key segments.
CEO and Managing Director of AIA Australia Damien Mu said, “We’re incredibly proud and appreciative of this accolade. Being recognised as Life Insurance Company of the Year is a testament to our hard-working team of talented people who continuously put our customers first, and our unwavering commitment to delivering outstanding experiences and shared value for our customers, partners and people.”
“We could not have achieved this on our own; our partners play an integral part in helping us ensure that Australians have the insurance protection they need and access to a broader health and wellbeing ecosystem that supports them to lead healthier, longer and better lives,” he added.
Each year, the Life Insurance Company of the Year award is given to the APRA-licensed life insurance company that has demonstrated strong performance, responded to market changes and provided outstanding service for their customers and intermediaries in Australia over the last twelve months.
AIA Australia has won Life Insurance Company of the Year six times overall.t positive financial behaviours play in helping us to lead healthier, longer, better lives.”
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