Monday 4th December 2023 — Leading life, health and wellbeing insurer AIA Australia is proud to announce today a brand-new partnership with Badminton Victoria.
AIA is coming onboard as official state partner. This will involve naming rights to key competitions in Badminton Victoria’s yearly calendar, including AIA Vitality Junior Circuit and the AIA Vitality State Program.
Together, the organisations will collaborate to enhance the badminton experience, bring more excitement to competitions and events, and to contribute to the overall health of the community.
AIA Chief Marketing and Shared Value Officer, Stephanie Phillips said Badminton Victoria and AIA shared a common passion for health and wellbeing.
“Badminton Victoria is highly engaged in encouraging a healthy lifestyle and keeping active across all ages and all abilities. Their commitment matches our own and together, we are dedicated to promoting healthy living on and off the court,” Ms Phillips said.
“This partnership further supports our commitment to helping Australians lead healthier, longer, better lives. We’re incredibly proud to partner with Badminton Victoria to help us achieve this ambition.”
Clint Proctor, CEO of Badminton Victoria, added: “At Badminton Victoria, we've always believed that our sport extends beyond the court. It's not just about the rallies and smashes; it's about fostering a community that values wellbeing in every aspect of life.”
“What makes this partnership with AIA special is our shared belief in the power of sports to bring communities together, promoting healthier, longer, and better lives. I'm thrilled about the positive impact we can have on the badminton community here in Victoria.”