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  • AIA Australia to launch an innovative online tool for group superannuation fund members

    Melbourne,


    Melbourne, 17 March 2017 – AIA Australia is pleased to announce a partnership with digital financial advice provider SuperEd to develop an online tool for Superannuation fund members that will provide education and assist them with their decision making on life insurance. The new online module will be integrated with AIA Australia’s Group Insurance LIFEapp which is AIA’s online application tool. LIFEapp 2.0 will be member-focused and provide many important insurance services in one spot: Members will be able to learn about insurance, get personalized assistance and manage or apply for their cover. 

     

    “Life insurance is vitally important for Australians. The low level of engagement and understanding of life insurance is a key issue to address for the industry. We want to support our partnering superannuation funds help their members to better understand the cover they have, why it’s important and what they need. By educating and assisting members on how life insurance works, we can support them in learning about the benefits of their cover, via an easy and fun way in their own time,” explains Damien Mu, CEO of AIA Australia and New Zealand. “Members will be able to simply access the portal from their superannuation fund and make use of all the tools provided.”

     

    SuperEd CEO Hugh Morrow says this partnership will help superannuation funds to better engage with their members: “Our goal is to improve the retirement outcomes and help address the financial literacy of fund members through education. We enable super funds to engage, and encourage, their members to make better decisions through the provision of cutting edge tools. Our partnership with AIA will significantly enhance the ability of super funds to provide appropriate life insurance advice and education to their members.” 

     

    “We are looking forward to being able to offer such an innovative online tool to our business partners”, concludes Damien Mu. 

     

     

    Contact:

    Ingrid Nienaber

    AIA Australia 

    T: +613 9009 4143

    E: Ingrid.Nienaber@aia.com 

     

     

    About AIA Australia

    AIA Australia Limited is an independent life insurance specialist with over 40 years of experience building real and sustainable partnerships. AIA Australia offers a range of products that protect and enhance the lives of nearly three million Australians and is widely recognised as a market leader in product innovation and development.

     

    AIA Australia is the country’s largest group life insurer by market share and works closely with major financial institutions and corporate partners to provide life insurance solutions for their customers. In addition, AIA Australia is the fastest growing provider of retail life insurance products sold through financial advisers. AIA Australia also works with a network of affinity partners that distribute life insurance products. By having a partnership philosophy at the core of its business, AIA Australia is focused on building genuine relationships and delivering real value to its business partners. 

     

    In March 2014, AIA Australia introduced ‘Vitality’ – the world’s leading scientifically-backed health and wellness program, to the Australian market. AIA Vitality aims to be the catalyst for real change to the positive health outcomes of Australians. 

     

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    Copyright © 2021. AIA Group Limited and its subsidiaries or affiliates. All rights reserved. Priority Protection and Priority Protection for Platform Investors products are issued by AIA Australia Limited (ABN 79 004 837 861, AFSL 230043). AIA Vitality, a personalised, science-backed program that supports members every day to make healthier choices, is available with eligible products issued by AIA Australia. AIA Health with AIA Vitality is issued by AIA Health Insurance Pty Ltd ABN 32 611 323 034, a registered private health insurer governed by the Private Health Insurance Act 2007, Private Health Insurance Rules 2007 and the AIA Health Insurance Pty Ltd Fund Rules. The information on this website is current as at 1 April 2021 and may be subject to change. It is general information only and is not intended in any way to be financial, legal, tax, health, medical, nutritional or other advice. You should consider your own personal circumstances and needs and view the relevant product documents, fact sheets, fund rules and terms and conditions before making a decision to acquire such products. If necessary you should obtain professional advice from a financial, tax, medical or health professional. Unless expressly stated, any views or expressions of opinion (including any video content) do not represent the opinion of AIA.
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