Men’s Health Week is a timely reminder that while awareness is improving, many men still delay seeking support until symptoms become difficult to ignore. 

As a financial adviser, you’re well placed to encourage small preventative steps early, helping clients stay healthier for longer while reinforcing the value of advice beyond financial protection. 

Many common health issues affecting men, including heart disease and type 2 diabetes, can develop without obvious symptoms. By the time they’re identified, they’re often more complex to manage.

 

Preventative health shifts the focus earlier. 

Simple actions like regular GP visits, monitoring key health markers, proactive screening, and maintaining an active lifestyle can help identify risks sooner and reduce the likelihood of more serious conditions over time. Building these habits supports better long-term outcomes and helps clients stay engaged in work, family life, and future plans. 

For many men, the challenge isn’t awareness – it’s seeking support and speaking up. 

 

AIA Vitality helps turn good intentions into consistent action by giving your clients a clear, structured way to make healthier choices every day. From completing health checks and tracking activities to building sustainable routines, AIA Vitality makes it easier to get started and stay on track. 

 

See how AIA Vitality can help your clients stay on track .

Health isn’t just physical, and AIA Embrace recognises that. It brings together programs and partnerships to support your clients across their mental, physical and social wellbeing – wherever they are on their health journey.

 

Support your clients’ whole wellbeing with AIA Embrace.

 

This is especially important as conversations around men’s mental health continue to open up.

 

In Australia, 1 in 2 people will struggle with mental health in their lifetime and can delay seeking support for up to 10 years¹.

Initiatives like Tackle Tough Together – a campaign born out of AIA’s partnership with Melbourne Storm – are helping reframe what it means to be tough: not pushing through alone, but as having honest conversations, checking in on mates, and asking for support when it’s needed. 

As an adviser, you’re in a unique position to bring preventative health into everyday client conversations – whether during initial advice, annual reviews, or regular check-ins. 
 

Often, it’s the simple prompts that make a difference: 

• Asking when they last had a health check 

• Encouraging them to stay on top of their health 

• Reinforcing the value of acting early 

• Pointing them towards support like AIA Vitality and AIA Embrace 

• Raising awareness of free national screening programs in Australia – including bowel cancer screening for eligible age groups, and encouraging conversations with their GP about prostate cancer checks
 

Help your clients build healthier habits and take action sooner. And in doing so, you’re helping protect not just their financial future, but their long-term wellbeing.