AIA has partnered with the Melbourne Storm as its Mental Health Partner, with initiatives like the recent Tackle Tough Together campaign helping to reframe what it means to be tough - not pushing through alone, but having honest conversations, checking in on mates, and asking for support when it’s needed.
 

This shift in mindset is a critical part of preventative health, with around 1 in 2 Australians experiencing a mental health condition in their lifetime¹, and many delaying seeking support for up to 10 years.

Many common health issues affecting men, including heart disease and type 2 diabetes, can develop without obvious symptoms. By the time they’re identified, they’re often more complex to manage.

 

Preventative health shifts the focus earlier. 

Simple actions like regular GP visits, monitoring key health markers, proactive screening, and maintaining an active lifestyle can help identify risks sooner and reduce the likelihood of more serious conditions over time. Building these habits supports better long-term outcomes and helps clients stay engaged in work, family life, and future plans. 

For many men, the challenge isn’t awareness – it’s seeking support and speaking up. 

 

AIA Vitality helps turn good intentions into consistent action by giving your clients a clear, structured way to make healthier choices every day. From completing health checks and tracking activities to building sustainable routines, AIA Vitality makes it easier to get started and stay on track. 

 

See how AIA Vitality can help your clients stay on track .

Health isn’t just physical, and AIA Embrace recognises that. It brings together programs and partnerships to support your clients across their mental, physical and social wellbeing – wherever they are on their health journey.

 

Support your clients’ whole wellbeing with AIA Embrace.

As an adviser, you’re in a unique position to bring preventative health into everyday client conversations – whether during initial advice, annual reviews, or regular check-ins. 
 

Often, it’s the simple prompts that make a difference: 

• Asking when they last had a health check 

• Encouraging them to stay on top of their health 

• Reinforcing the value of acting early 

• Pointing them towards support like AIA Vitality and AIA Embrace 

• Raising awareness of free national screening programs in Australia – including bowel cancer screening for eligible age groups, and encouraging conversations with their GP about prostate cancer checks
 

Help your clients build healthier habits and take action sooner. And in doing so, you’re helping protect not just their financial future, but their long-term wellbeing.