HONG KONG, 22 February 2022 – AIA Group Limited ("AIA" or the "Company"; stock code: 1299) today announced the launch of AIA One Billion, a bold ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. As the largest pan-Asian life and health insurer, AIA is starting a movement to improve the health and wellness of individuals and help create a more sustainable future in Asia.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said, "For more than a century, AIA has strived to make a significant, positive impact for our customers and communities. Launching AIA One Billion extends our Purpose of helping people live Healthier, Longer, Better Lives far beyond our customer base. AIA One Billion underscores AIA's commitment to engage, educate and inspire communities across Asia to improve physical, mental and environmental wellness while championing financial inclusion.
While the pandemic has increased people's awareness of the importance of health and wellness, populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70 per cent of all deaths1. The World Health Organisation has warned that climate change will increase morbidity and mortality, especially in Asia2. It is critically important for AIA to play a positive role and be at the forefront of helping our communities address these issues. AIA One Billion represents our commitment to encouraging people from all walks of life to lead healthier lifestyles and help secure a healthier planet."
Through partnerships, events, community programs and campaigns AIA One Billion will encompass all AIA interactions with customers, employees, agents, partners, and communities, with an aim to help individuals embrace healthier lifestyles. As a first step to kick-start AIA One Billion, a regional social media campaign has been launched to invite people to 'Join the Journey' as they participate in taking steps towards living Healthier, Longer, Better Lives. AIA ambassadors across the region will also support the initiative and rally communities to take action and drive positive health outcomes.
AIA has the ambition to become a global leader in Environmental, Social and Governance (ESG). AIA One Billion builds on our long-term strategy to make a difference to the sustainable development of our communities, and setting a clear goals in line with our ambition to be a global leader in ESG. As part of its ESG reporting, AIA will track, measure, and report on progress towards the goal to engage one billion people by 2030 to live Healthier, Longer, Better Lives.
Find out more about AIA One Billion: aia.com/aiaonebillion
Visit AIA's social media channels to 'Join the Journey':
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