GLOBAL AMBASSADOR DAVID BECKHAM JOINS HEALTH & WELLNESS EXPERTS,
AIA REGIONAL AMBASSADORS & OPINION LEADERS IN AN ONLINE WELLNESS EVENT
Australia, 10 September 2021 – Leading life and health insurer AIA Australia will take part in a virtual wellbeing event, AIA Live 2021. The event will see AIA's Global Ambassador David Beckham discussing "Tai Chi" and mental health as he joins fellow AIA health and wellness Ambassadors, industry experts and leading influencers.
The inaugural AIA Live event in 2020 represented an industry first – an online programme of health and wellness sessions, garnering 63,000 viewers on the day, one million engagements on social channels and 14 million views online. The event was curated as a response to the restrictions of COVID-19 in reiterating the importance of health, wellness and protection.
AIA Live 2021 returns this year on Sunday 12 September, with a YouTube Live event launched by AIA's Global Ambassador David Beckham, who will feature throughout the event and participate in a special four-part series of Tai Chi sessions. The live-stream programme also showcases AIA's network of regional ambassadors and special guests including chef Jeremy Pang, Olympian Dame Valerie Adams, as well as Australian AIA Vitality Ambassadors Rebecca Judd, dietitian Marika Day, health and performance expert Jaime Lee and Environmental Scientist Tim Jarvis AM.
Damien Mu, CEO and Managing Director of AIA Australia and New Zealand, said: "It's wonderful that despite another challenging year, we can bring people together for AIA Live so that they can share their experiences and check-in on their physical and mental wellbeing. I continue to be proud of our AIA family and the work that we do to empower and support our customers to lead healthier, longer, better lives."
Stuart A. Spencer, AIA Group Chief Marketing Officer, commented: "AIA's Purpose is to help people live Healthier, Longer, Better Lives and AIA Live is one way for us to educate, motivate and inspire people towards that outcome. Mental wellness, positivity and connecting with others through personal stories, shared experiences and expert advice have never been more important. AIA Live will give millions of people in Asia access to real insights that can make a tangible difference to their fitness, sense of wellness and family harmony. We look forward to engaging with our communities through this special platform."
The 2021 programme will focus on four key areas that underpin AIA's Purpose - Mental Health, Physical Wellness, Nutritional Wellness and Environmental Wellness.
- Ways for parents to cope with the mental health impact of the pandemic on our youth and those with special needs
- A healthy food challenge with chef Jeremy Pang and AIA's football coaches from Tottenham Hotspur FC
- Recommended fitness workouts for all the family
- Talks on the connectivity between health and environmental wellness.
David Beckham, AIA's Global Ambassador, shared: "It's great that AIA Live's online health and wellness event is back as we are all still adapting to the world we are now living in. It's so important to keep discussing the different ways we can all stay positive and share tips on the little changes we can make to improve our health and wellness. I'm excited to be joined by so many great speakers and be a part of this event."
The AIA Live event will be broadcast on AIA's Health Living YouTube Channel, https://www.youtube.com/channel/UC-8WOys92SjpFaCnJaYbEBQ on Sunday 12 September from 9:00 am (HK/SG time).
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