Melbourne, 19 March 2021 – AIA Australia will provide Optus customers with the opportunity and means to live healthier, longer, better lives, as part of the companies' new "Connected Health" partnership.
AIA Australia is a leading life and health insurance specialist protecting the lives of more than 3.8 million Australians. AIA expanded into the private health insurance market in 2017 and is already distinguishing itself due to its unique offering. In 2020 AIA Health Insurance grew at a rate of 3.8%, ahead of the market average of 1.8%.1
The partnership will see AIA Australia and Optus providing their customers with exciting new connected health offerings. Customers will be able to digitally engage with the world-leading health and wellbeing program AIA Vitality which allows members to access learnings and tools to make more health-conscious decisions, while being rewarded in return.
AIA Australia and Optus are aligned in the belief that supporting customers to access health and fitness technology will result in better physical and mental wellbeing outcomes. Thirty-seven per cent of AIA Vitality members have used a device to track their physical activity in the past year. When Australia moved into lockdown in March and April 2020, members using fitness technology to track their activity increased by 23%2.
CEO and Managing Director of AIA Australia and New Zealand Damien Mu said he was thrilled about the benefits for Optus customers. "The opportunity to partner with Optus is really exciting as we can provide more Australians, through digital platforms, with the tools and techniques to take small steps to improve their health and wellbeing.
"The pandemic has reminded us how important it is to look after our physical and mental health, as well as to stay connected with those we care about. The partnership between AIA and Optus has been developed as we both believe that supporting our customers in their wellbeing journey will help them to thrive and lead healthier, longer, better lives".
Matt Williams, Optus Managing Director of Marketing & Revenue shared the excitement, noting "At Optus, our focus has been on continuing to take our customers' experience to new levels and create unique customer connections, and this partnership with AIA is a perfect example of how we continue to surprise and delight our customers".
The AIA Australia and Optus "Connected Health" partnership will expand over time.
AIA Health offer 1:
Fit. Healthy. Connected. Bonus Apple Watch, on us: https://www.aia.com.au/en/individual/partners/optus-offer.html
Connect with your health like never before. Bonus Galaxy Watch, on us: https://www.aia.com.au/en/individual/partners/optus.html
AIA Vitality offer 2:
Get Apple Watch. Get Active. Get Rewarded: https://www.aia.com.au/en/individual/aia-vitality/partners-and-rewards/apple-watch.html