Since I began working as a dietitian, I felt there was something was fundamentally wrong with our culture around health and nutrition.
One of the first clients I saw was a 15-year-old girl, still in high school. She walked in, with a photo of a fitness influencer and asked how to look like her – thin, lean and smiling at the camera. I was stunned – that image was the height of success and wellbeing for this girl. It was a revelation; so many of us have a warped perception of how to measure health, and how you must have a specific body shape to be healthy.
This became a recurring theme over the years: women with unhealthy relationships with food or their body and thinking a diet would solve their problem. This was the catalyst that eventually became fuelled.