AIA Australia partners with Marika Day's new online nutrition platform, fuelled

27 June 2022 dot 7 mins read
AIA Vitality ambassador, Marika Day, is on a mission to redefine our definition of  'healthy'
Melbourne, 27 June 2022 – Leading life, health and wellbeing insurer AIA Australia has partnered with fuelled, a new online nutrition platform that dismantles diet culture and aims to educate Australians on how to have a holistic, balanced approach when it comes to healthy eating.
AIA Vitality Ambassador and Accredited Practicing Dietitian and Nutritionist Marika Day created fuelled to channel her passion for health and mental wellbeing with the aim of redefining the meaning of 'healthy.’ 
Day has spent the last eight years educating and empowering change in the nutrition industry, breaking down myths and misconceptions when it comes to 'crash' diet culture and providing Australians with a holistic alternative that will support them to lead healthier, longer, better lives.
Supported by AIA Vitality - AIA's own digital health and wellbeing program - fuelled will focus on providing education and guidance on positive mental health, nutrition and a balanced lifestyle. Unique to other existing platforms, fuelled does not encourage users to view diet and exercise as a way to change their body shape. Rather, its objective is to help users ensure that they nourish the body they have through meal planning, mood tracking, a sleep cycle, and mindfulness mediations to build confidence and reduce stress.
"Fuelled was born out of a reoccurring theme I saw across my clients – women with warped relationships with food and their body, thinking that a diet would solve their problem and make them 'healthy'," said Day.
"I knew I needed to do something to change this narrative – our wellbeing shouldn't be defined by our shape and size. Instead, we should be learning how to work with our bodies, to fuel them with what they truly need and build the confidence and freedom to make flexible diet and lifestyle choices that are all about balance," she added.
"Fuelled has been designed so that it can be seamlessly integrated into people's lives – rather than asking users to make unrealistic sacrifices we ask them to learn about their own body and mind to find the path that will work for their lifestyle."
Damien Mu, CEO of AIA Australia, said that Day's mission to promote a balanced approach to health and wellbeing strongly aligns with AIA Australia's All or Something campaign, which launched earlier this year and was spearheaded by AIA Vitality Ambassadors, Ash Barty and Stephanie Gilmore. 

"At AIA Australia we have a dream to champion Australia to be the healthiest and best protected nation in the world. The All or Something mindset promotes small positive lifestyle decisions that can help Australians improve their physical and mental health.
"By approaching health and wellbeing in a balanced manner, we can make sustainable and positive changes that can help Australians reduce their risk of non-communicable diseases and lead a more fulfilling life. I'm thrilled that AIA Australia is supporting fuelled. This digital platform will allow Australians to receive relevant and meaningful guidance that will have a positive impact on their lives," said Mu.
fuelled by Marika Day launches on 2nd June 2022 and can be download from to a computer or smart phone.
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For further information please contact :
Caroline Roe
Bastion Amplify
0432 560 403
About AIA Australia
AIA Australia is a leading life insurance specialist with 50 years' experience and a commitment to help Australians live healthier, longer, better lives. In 2014 the company launched AIA Vitality, a world leading, science-based health and wellbeing program, to the Australian market. In July 2017, AIA and its partners launched AIA's health insurance business, now known as AIA Health Insurance.
In 2021, CommInsure Life was integrated into AIA Australia. The lives of more than 3.8 million Australians are protected and enhanced through AIA Australia's unique value proposition of life, health and wellbeing. Our vision is to embrace shared value in championing Australia and New Zealand to be the healthiest and best protected nations in the world.
AIA Australia has been recognised with multiple awards, including the Women in Finance Employer of the Year Award (2018, 2019), Super Review's Best Insurer of the Year (2018, 2019), FSC Life Insurance Industry Awards Innovation in Group Life Insurance (2021), Shared Value Awards Corporate Organisation Leading Through Shared Value (2019), Shared Value Awards Organisation of the Year (2020) and Shared Value Project of the Year (2021).
AIA Australia's 5590+ report
In the second half of last year, AIA Australia released its 5590+ report which highlights how five individually modifiable behavioural factors – physical inactivity, poor nutrition, smoking, excess alcohol, and our interaction with the environment – lead to five major non-communicable diseases 1 Available to new members only on eligible combined hospital and extras policies. For full T&Cs visit (NCDs) – cancer, diabetes, respiratory disease, cardiovascular diseases, and mental health conditions and disorders – which are responsible for over 90 per cent of deaths in Australia. As part of its work to address the prevalence of these mostly preventable diseases, AIA Australia wants to empower Aussies to introduce some small somethings to help reduce their risk of chronic illness.
Further information at
Copyright © 2022 AIA Australia Limited (ABN 79 004 837 861 AFSL 230043). The information in this article is current at the date of issue and may be subject to change. This is general information only, without taking into account factors like the objectives, financial situation, needs or personal circumstances of any individual and is not intended to be financial, legal, tax, medical, nutritional, health, fitness or other advice.