PRESS RELEASE

New health and wellbeing calculator reveals Australians are ageing up to nine years faster than they should be

21 June 2021 dot  5 mins read
Women ageing better than men; Gen X the worst-off generation for real health age
 
Melbourne, 21 June 2021 – A new health and wellbeing age calculator unveiled this week by AIA has revealed the troubling insight that some age groups have an average health age of up to nine years older than their chronological age.
 
The AIA Vitality Age Calculator, launched by leading health and life insurer AIA Australia and its science-backed health and wellness program AIA Vitality, asks participants a range of questions based on their demographics, as well as their key health and wellbeing habits and behaviours. 
 
The calculator takes into consideration exercise habits, diet, smoking status, alcohol consumption and mental wellbeing; to then produce an average "health and wellbeing" age, which compares against the user's chronological age.
 
Using national data, AIA Vitality has generated an average health age profile of the nation which shows that females are faring better than their male counterparts when it comes to their average health age.
 
When comparing how the generations are ageing, Gen X (40-54 years) was the worst performing, with a health age that is up to nine years older than their chronological age.
 
Millennials (18-39 years) were the best performing group; however, their health age is still up to three years older than their actual age.
 
AIA Australia is encouraging Australians to use the AIA Vitality Age Calculator to learn their AIA Vitality Age. The launch will coincide with the 'Battle of the Ages' campaign on AIA Vitality's social media platforms, which will provide support to each generation to reduce the gap between their chronological age and AIA Vitality Age.
 
  • Team Millennials will be led by AIA Vitality Ambassadors Bec Judd and Laura Henshaw
  • Team Gen X will be led by AIA Vitality Ambassadors Shane Crawford and Hamish McLachlan
  • Team Boomers will be led by Richard Wilkins
Keep it Cleaner co-founder and AIA Vitality Ambassador Laura Henshaw said, "the AIA Vitality Age Calculator provides valuable insights into our state of our health and wellbeing. I can't wait to lead Team Millennials to improve their AIA Vitality Age in the Battle of the Ages challenge!"
 
The AIA Vitality Age Calculator also reveals the following generational insights when it comes to the real health age of Australians:
 
  • Millennials have the healthiest Body Mass Index (BMI) range, while Baby Boomers (55-74 years) were the worst performing when it comes to their BMI.
  • Millennials are doing the most exercise, while Baby Boomers are doing the least.
  • Baby Boomers eat the most fruit and vegetables, while Millennials trail behind the other generations.
  • Gen X drink the most alcohol per week, while Millennials drink the least.
  • Millennials had the highest distress score when it comes to their mental health, while Baby Boomers had the best mental health score.
CEO and Managing Director of AIA Australia and New Zealand, Damien Mu, said: "While the results may show a concerning picture about the state of the nation's health and wellbeing, it is also an opportunity for Australians to make healthier lifestyle choices every day. It does not need to be big things, which can sometimes feel overwhelming and unachievable. Instead, start with simple and small changes, which in turn can lead to a significant long-term improvement.
 
"With health at the forefront of everyone's minds at the moment, we have found ourselves in the midst of a global fight for healthier, longer, better lives," said Mu.
 
"As a health and life insurer with the goal of championing Australia and New Zealand to be the healthiest nations in the world, we have a crucial role to play in educating Australians about how they can improve their health every day – which is why we're excited to launch the AIA Vitality Age Calculator to the public. We want Australians to use the calculator so that they can be empowered to understand how their health is faring, and the steps they can take to make changes for the better," he added.
 
The AIA Vitality Age Calculator is free for all Australians to use at www.aiavitalityage.com.au.
 
-ENDS-
For media enquiries and further information, please contact:
 
Katya Ginsberg   |   0405 073 304   |   katya@bastioneffect.com                              
Caroline Roe   |   0432 560 403   |   caroline@bastioneffect.com
Maddy Ellis   | 0400 528 666 | maddy@bastioneffect.com
 
Notes to Editors
 
AIA Australia has used nationally available data taken from the Australian Institute of Health and Wellbeing (or another reputable source) to create an average profile of each Australian generation and use this as proxy data to answer the questions included in the AIA Vitality Age Calculator survey. Where there were no results or national data available, the same assumption was made across all generations.
 
About AIA Australia
 
AIA Australia is a leading life insurance specialist with over 48 years' experience and a commitment to help Australians live healthier, longer, better lives. In 2014 the company launched AIA Vitality, a world leading, science-based health and wellbeing program, to the Australian market. In July 2017, AIA and its partners launched AIA's health insurance business, now known as AIA Health Insurance.
 
In 2021, CommInsure Life was integrated into AIA Australia. The lives of more than 3.8 million Australians are protected and enhanced through AIA Australia's unique value proposition of life, health and wellbeing. Our vision is to embrace shared value in championing Australia and New Zealand to be the healthiest and best protected nations in the world.
 
AIA Australia has been recognised with multiple awards, including the Women in Finance Employer of the Year Award (2018, 2019), Super Review's Best Insurer of the Year (2018, 2019), iSelect Partner Awards Insurer of the Year (2019), Insurance Asia International Life Insurer of the Year (Australia, 2020), Shared Value Awards Corporate Organisation Leading Through Shared Value (2019) and Shared Value Awards Organisation of the Year (2020).
 
Further information at www.aia.com.au
Copyright © 2021 AIA Australia Limited (ABN 79 004 837 861 AFSL 230043). The information in this article is current at the date of issue and may be subject to change. This is general information only, without taking into account factors like the objectives, financial situation, needs or personal circumstances of any individual and is not intended to be financial, legal, tax, medical, nutritional, health, fitness or other advice.