| We want to encourage more AIA Vitality members to reach Silver Status within the first six months of membership. Our data demonstrates that when members meaningfully engage in the program, lapse and retention outcomes materially improve and members begin to gain tangible monetary rewards and benefits whilst improving overall health and wellbeing. As an insurer, we also observe an improved claims experience. The payments of $500 to the AIA Vitality member and adviser are designed to incentivise early engagement in the AIA Vitality program. The one-off $250 AIA Vitality activation payment, which was paid upon an AIA Priority Protection policy being issued, will be removed for new business on and from 1 April 2024, and replaced with our new $500 AIA Vitality Silver Status Reward payment. The $250 AIA Vitality activation payment will be paid for all policies issued prior to 1 April 2024. The $500 member payment on the achievement of Silver Status is an entirely new member reward. |
2024 marks the 10-year anniversary of AIA Vitality in Australia. Our personalised science-backed health and wellbeing program continues to deliver meaningful value to clients and our financial adviser partners alike.
In response to the widening insurance coverage gap and persistent cost of living pressures, AIA Australia has created an initiative that will return value generated from engaging in the AIA Vitality program.
At the heart of this approach is a desire for more Australians to access the life risk advice they need and deserve, while also taking a more proactive approach to their health and wellbeing.
From 1 April 2024, when a new AIA Priority Protection insured activates their AIA Vitality membership and reaches Silver Status (10,000 AIA Vitality Points) within 6 months of the policy commencing*, we will pay:
$500* to the adviser if your client reaches Silver Status within 6 months.
Paid to the servicing adviser's licensee in the commission run proceeding your client's achievement of Silver Status.
$500* to the AIA Vitality member if they reach Silver Status within 6 months.
Paid to the bank account nominated in their AIA Vitality App, six months after policy commencement.
*Qualifying members must achieve Silver Status within six months of the risk commencement date of the AIAA Priority Protection policy to which their AIA Vitality membership was attached or six months from the commencement of their AIA Vitality membership, whichever is the later.
Why is AIA Australia offering this reward?
Getting started towards Silver Status
Three easy ways to get started
1. Four self-assessments on the AIA Vitality App - up to 3,750 points
2. FREE AIA Vitality Health Check when using our pharmacy partners - up to 7,000 points
3. Bulk Billed Eye Check - 1,000 points
Supporting advisers and clients to reach Silver Status
- a dedicated report outlining client progress towards the Silver Status milestone. This can be download on demand from the AIA Adviser Portal
- a comprehensive suite of flyers, information sheets, and resources designed to aid client discussions and ultimately drive efficiencies within the advice process
- a structured direct to member communications framework encompassing emails and reminders that are relevant to the member's personal AIA Vitality journey. (Commencing from Monday 15 April).
Member Roadmap Journey
Get to Silver Status flyer
Everything you need to know flyer
AIA Vitality's impact in Australia
AIA Australia engaged RAND Europe for an independent study using Australian AIA Vitality data. The study examined the impact of this program on our members' health outcomes.
10% of members with a BMI in the overweight range moved into a healthy range within 2 years
150 DAYS of engaging in AIA Vitality is all it takes to achieve a healthier BMI
Ageing can make weight maintenance more difficult, but AIA Vitality helps members maintain their weight
50% of members experiencing mental health distress moved into the low distress range within 2 years
250 DAYS of engaging in AIA Vitality is all it takes to achieve lower levels of mental distress
A combination of mental and physical wellbeing activities contributed to improved mental health
Data was collected for the period September 2013 to July 2022
This initiative highlights our dedication to empower more Australians to live healthier, longer, better lives.
AIA Vitality Impact data from RAND, AIA Vitality in Australia Research Report. Find out more in The AIA Vitality Program in Australia report.
Early Success
We’re already seeing advisers and members benefitting from this reward. In less than two weeks since launch, one new AIA Vitality member shows how easy it is to reach Silver Status.
“Last week we implemented the advice recommendation for one of my clients for an AIA Priority Protection policy with AIA Vitality, I informed her of the recent launch of the ‘AIA Vitality Silver Status Rewards $500’ and articulated to them how to achieve this.
Once the application was completed, I organised a time to meet and run through the set up for the AIA Vitality App, showed her how to complete the online assessments and left this as a homework to do that evening, also (on the spot) we booked a time for her to get a general health check-up so she could go the next day!
She actually went ahead and visited the participating AIA Vitality chemist we booked, and in less than 24 hours from our catch up she messaged me saying ‘I have 10,500 points!!’ which means ‘Silver’ Status and we're now eligible for that $500 cashback.”
