One of Australia’s biggest super and retirement businesses, Sunsuper, in conjunction with their key insurance partner AIA Australia, today announced the launch of a new initiative that will allow fund members, doctors and employers to lodge, review, manage and provide information for life insurance claims online.
The launch of AIA Australia’s ‘eClaims’ functionality will provide Sunsuper members with the ability to manage the end-to-end claims process online, tailored to their specific condition, at the touch of a button. As a result, eClaims’ in-built intelligence helps to reduce the amount of paperwork required in claims, enables quicker payments, and helps to identify relevant return to work and rehabilitation services for members.
AIA Australia’s Chief Group Insurance Officer, Stephanie Phillips, said eClaims was part of a broader ‘claims excellence’ initiative for the insurer, with the aim of intervening in claims earlier, streamlining claims processes and moving to an online platform for all of its key partners.
“We are excited about the benefits this will provide to Sunsuper members, their employers and medical practitioners, including improved decision times on claims, and smarter requirements gathering which will cut down processing delays. It goes without saying that claims are made during a difficult time in peoples’ lives so anything we can do to improve the experience for members is going to be welcome”, said Ms Phillips.
Sunsuper’s Manager, Member Benefits Amalie White said the company paid out more than $300 million in insurance claims each year ensuring thousands of Australians were supported when they needed it most, but the insurance claims process could sometimes be onerous.
“We believe AIA Australia’s eClaims function will significantly improve our ability to manage members’ information and enhance the whole claims experience,” she said.
“The aim is to make what can be a hard process easier for our members. “We know that members are more likely to seek help outside of the fund, such as engaging lawyers, when they find the process too complex and overwhelming,” Ms White said.
“The launch of eClaims is a big step toward addressing that complexity. “And this, combined with the fact we manage all our claims in-house with a team from AIA embedded in the business, sets a strong foundation for Sunsuper to set itself apart from others in the industry on claims servicing.”
Members will have the option to upload additional documents online as well as the claim form itself. The system will also include automated reminders to ensure members, doctors and employers submit the required information to streamline the claims process.
Sunsuper currently manages more than $33 billion in assets for Australian employees for around one million members nationwide.
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About AIA Australia
AIA Australia Limited is an independent life insurance specialist with over 40 years’ experience building successful partnerships. One of the country’s leading life insurers, AIA Australia offers a range of products that protect the financial health and welfare of more than three million Australians.
AIA Australia is the one of the country’s largest group life insurers by market share and works closely with major financial institutions and corporate partners. In addition, AIA Australia offers retail insurance products through financial advisers and a valued network of affinity partners.
By having a partnership philosophy at the core of its business, AIA Australia is focused on building sustainable relationships that add true value to its business partners. Numerous industry awards, including AFR Smart Investor Life Company of the Year, CANSTAR’s Innovation Excellence Award, the AFA Innovation Award for the Best Risk Product of 2014 and ANZIIF’s Life Company of the Year (2013 and 2012), stand as testament to the success of our commitment to productive partnerships.
AIA Australia is part of the AIA Group, a market leader in life insurance across the Asia Pacific region for over 90 years.