Melbourne, 14 February 2022. Life and health insurer AIA Australia has released new data that shows members of its wellbeing program that use Apple Watch have increased their physical activity by up to 51 per cent in a year.
Since July 2020, members of the AIA Vitality program have had the opportunity to earn an Apple Watch by reaching weekly physical activity targets. Members who choose to take up the benefit receive the Apple Watch upfront and can then reduce their monthly payments to zero by meeting physical activity goals.
AIA Australia has found that the rich health and wellbeing insights Apple Watch users gain, combined with the behavioural science principle of "loss aversion" that has been utilised in the design of the benefit, has led to significant improvements in physical activity. When comparing physical activity in 2019 and 2020 for those who took up AIA Vitality's Apple Watch benefit last year, AIA Australia has seen activity increase by 35 per cent on average. The age group with the most significant improvement in physical activity was those 50 years and older, who saw a 51 per cent increase.
AIA Australia's results reflect an earlier landmark RAND Europe study of more than 400,000 Vitality members in the United Kingdom, United States of America and South Africa, which found:
Since July 2020, members of the AIA Vitality program have had the opportunity to earn an Apple Watch by reaching weekly physical activity targets. Members who choose to take up the benefit receive the Apple Watch upfront and can then reduce their monthly payments to zero by meeting physical activity goals.
AIA Australia has found that the rich health and wellbeing insights Apple Watch users gain, combined with the behavioural science principle of "loss aversion" that has been utilised in the design of the benefit, has led to significant improvements in physical activity. When comparing physical activity in 2019 and 2020 for those who took up AIA Vitality's Apple Watch benefit last year, AIA Australia has seen activity increase by 35 per cent on average. The age group with the most significant improvement in physical activity was those 50 years and older, who saw a 51 per cent increase.
AIA Australia's results reflect an earlier landmark RAND Europe study of more than 400,000 Vitality members in the United Kingdom, United States of America and South Africa, which found:
- Participants using Apple Watch had a sustained increase in activity
- Activity increased across the full spectrum of Vitality participants, regardless of health status, age or gender.
The Apple Watch benefit is an expansion of AIA Vitality's Active Benefits program, which uses behavioural science, personalised goal setting and micro-rewards to create positive habits around physical activity. Since its launch, the Active Benefits program has seen a significant and sustained increase in activity levels among members.
CEO and Managing Director of AIA Australia and New Zealand, Damien Mu, said that the data highlighted the role that the right tools and engagement can play in helping people live healthier, longer, better lives.
"We believe strongly in the research and science-backed approach of our AIA Vitality program. Higher engagement in physical activity is directly correlated to better health outcomes, and these results show how powerful the use of Apple Watch can be when combined with a program like ours, to motivate and engage Australians to take small steps to improve their health and wellbeing."
To learn more about AIA Australia's Apple Watch Benefit visit: https://www.aia.com.au/en/individual/aia-vitality/partners-and-rewards/apple-watch.html
CEO and Managing Director of AIA Australia and New Zealand, Damien Mu, said that the data highlighted the role that the right tools and engagement can play in helping people live healthier, longer, better lives.
"We believe strongly in the research and science-backed approach of our AIA Vitality program. Higher engagement in physical activity is directly correlated to better health outcomes, and these results show how powerful the use of Apple Watch can be when combined with a program like ours, to motivate and engage Australians to take small steps to improve their health and wellbeing."
To learn more about AIA Australia's Apple Watch Benefit visit: https://www.aia.com.au/en/individual/aia-vitality/partners-and-rewards/apple-watch.html
Contact: Sarah Phillips
AIA Australia
T: +61 498 494 791
