We’re really proud of the fact that we’re a founding member of the Shared Value Project and a true believer in the philosophy of Shared Value. The Shared Value Project is a regional community of practice committed to driving adoption and implementation of shared value strategies among leaders and companies, civil society, and government organisations in Australia.
Our organisation has built its success around strong partnerships with a number of financial services organisations, such as Industry super funds and financial advisers, and our strong view is that for a partnership to be successful Shared Value plays an integral part.
As a life insurer we’ve looked at ways we can proactively improve the lives of people who suffer or are at risk of suffering these problems, while also improving our competitiveness as a business.
Two primary examples of areas where we’ve been active in shared value innovation are the social issues of mental health and obesity.