Melbourne, 17 March 2017 – AIA Australia is pleased to announce a partnership with digital financial advice provider SuperEd to develop an online tool for Superannuation fund members that will provide education and assist them with their decision making on life insurance. The new online module will be integrated with AIA Australia’s Group Insurance LIFEapp which is AIA’s online application tool. LIFEapp 2.0 will be member-focused and provide many important insurance services in one spot: Members will be able to learn about insurance, get personalized assistance and manage or apply for their cover.
“Life insurance is vitally important for Australians. The low level of engagement and understanding of life insurance is a key issue to address for the industry. We want to support our partnering superannuation funds help their members to better understand the cover they have, why it’s important and what they need. By educating and assisting members on how life insurance works, we can support them in learning about the benefits of their cover, via an easy and fun way in their own time,” explains Damien Mu, CEO of AIA Australia and New Zealand. “Members will be able to simply access the portal from their superannuation fund and make use of all the tools provided.”
SuperEd CEO Hugh Morrow says this partnership will help superannuation funds to better engage with their members: “Our goal is to improve the retirement outcomes and help address the financial literacy of fund members through education. We enable super funds to engage, and encourage, their members to make better decisions through the provision of cutting edge tools. Our partnership with AIA will significantly enhance the ability of super funds to provide appropriate life insurance advice and education to their members.”
“We are looking forward to being able to offer such an innovative online tool to our business partners”, concludes Damien Mu.
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About AIA Australia
AIA Australia Limited is an independent life insurance specialist with over 40 years of experience building real and sustainable partnerships. AIA Australia offers a range of products that protect and enhance the lives of nearly three million Australians and is widely recognised as a market leader in product innovation and development.
AIA Australia is the country’s largest group life insurer by market share and works closely with major financial institutions and corporate partners to provide life insurance solutions for their customers. In addition, AIA Australia is the fastest growing provider of retail life insurance products sold through financial advisers. AIA Australia also works with a network of affinity partners that distribute life insurance products. By having a partnership philosophy at the core of its business, AIA Australia is focused on building genuine relationships and delivering real value to its business partners.
In March 2014, AIA Australia introduced ‘Vitality’ – the world’s leading scientifically-backed health and wellness program, to the Australian market. AIA Vitality aims to be the catalyst for real change to the positive health outcomes of Australians.