Chronic pain is a huge problem affecting five million Australians each year, costing western societies about as much as diabetes and cancer combined. AIA Australia is proud to sponsor Professor Lorimer Moseley and Pain Revolution in 2018, to rethink chronic pain, support sufferers and help them get back to wellness.
The Pain Revolution Ride is an annual regional bike ride. Funds are raised to train local expert ‘Pain Coaches’ in communities along the Sydney to Albury trail, who then support doctors, physiotherapists and health professionals in education and treatment of persistent pain. The inaugural Pain Revolution ride in 2017 was enormously successful, reaching over 350 healthcare professionals, 900 patients and 50 community leaders.
Our purpose is to Make a Difference in people’s lives through a customer value proposition centred on life, health and wellness. We see our sponsorship of Pain Revolution aligning with that purpose by helping to educate Australians on what pain means to their bodies.