“We want to support our partners to help their members better understand the cover they have, why it’s important and what they need. By educating and assisting members on how life insurance works, we can support them in learning about the benefits of their cover, via an easy and fun way in their own time” explains Damien Mu, CEO of AIA Australia and New Zealand. “Members will be able to simply access the portal from their fund and make use of all the tools provided.”
Just 30% of Australians are aware they have life insurance in superannuation. But once they’re aware of it however, they see its inclusion as a real positive.