For some advisers, their engagement with LinkedIn is limited to the above, and they are comfortable with that. However, for others, they see it and appreciate that it can be an excellent platform to attract, influence and convert new opportunities whether that’s new clients or business partners.
What is the first thing a prospective client will do when they want to know more about you? Even if you have been referred, most people [and age is no barrier!] will type your name into Google.
Did you know that your LinkedIn profile will show up very high in the search results (often in the top spot) and usually before your website?
Personal branding has become a hot topic, and at the end of the day, your personal brand is what shows up on Google and your social media sites.
I and many many others have written informative articles about what needs to be written into your LinkedIn profile to position you correctly and ways in which you can use the platform.
If you are limited for time and want someone to walk you through the steps one by one, contact me today, and we can arrange an online one on one session to answer all your questions and show you how to win at LinkedIn. Contact me directly at firstname.lastname@example.org and I will personally get back to you.