Once the purpose and goal is clear encourage your clients to:
‒ Write it down and put it somewhere they will see it every day. This acts as both a constant reminder and a formal commitment to the goal.
‒ Share their purpose with friends and family to stay accountable.
‒ Believe it and live it. Instead of saying ‘I want to pay off my debt and lead a healthier lifestyle’ switch it to ‘I am paying off all my debt, I am leading a healthier lifestyle’.
As Benjamin Franklin once said, “If you fail to plan, you are planning to fail”. While your client’s purpose is the destination, their plan is how they’re going to get there.
In this instance your client’s calendar or diary can be their best friend. Get them to schedule in activities that they need to do to achieve their purpose, such as exercise sessions, regular debt repayments or saving deposits.
During this stage it’s also helpful to identify any triggers and circumstances that may impede success and plan how to avoid these situations, or overcome them altogether.
E.g. Spending a lot of time with friends who regularly eat at expensive restaurants can hinder your financial and health goals. Save money and remain in control of your health by inviting them over for dinner instead.
Encourage your clients to surround themselves with people who will support them and want to see them achieve their goals. It’s amazing how support from those we trust and care about can make us more resilient and keep us focused.
If your client is new to financial planning or health and fitness remind them that they don’t need to go from zero to sixty overnight.
We suggest splitting the overall purpose into smaller goals. By doing this your client can enjoy small wins on a more regular basis, which in turn will help them stay motivated and on track throughout the year.
The key to success is making your goals a priority.
If your clients regularly return to you with excuses, remind them of their purpose. Revisit the initial plan together to determine if it’s still relevant and if any changes can be made to make achieving their goals more realistic and accessible.